Why Hass became the world's favorite avocado
In 1926, a California postman named Rudolf Hass discovered a unique avocado tree growing in his garden. The fruit was unlike anything people had tasted before: rich, creamy, nutty, and naturally high in healthy oils.
Nearly a century later, Hass remains the world's most popular avocado variety. Its thick skin protects the fruit naturally, while its small seed leaves more creamy flesh to enjoy. When harvested at the right moment, Hass develops the buttery texture and rich flavor that made it famous in the first place.
Naturally rich in fibre, potassium, and healthy fats, avocado has become a staple of Mediterranean, paleo, keto, and plant-based diets alike. Few fruits are as nourishing, versatile, and satisfying.
The secret to a truly great Hass avocado
Most avocados are harvested as early as possible to simplify storage and transport. The result is often an avocado that ripens unevenly, with watery flesh and little flavor.
Our growers do the opposite.
Working with small farms in southern Spain, they leave their Hass avocados on the tree for much longer, allowing them to continue accumulating oils and developing flavor naturally. The trees produce fewer fruits, but each avocado becomes richer, creamier, and more satisfying.
The difference is easy to taste. Instead of a watery avocado with grassy notes, you get dense buttery flesh, a smooth texture, and the nutty flavor Hass is famous for.
Better for the fruit. Better for the farmer. Better for your toast.